A Fresh Start For
Serious Traders
A high-conviction, full-stack go-to-market strategy engineered to launch a next-generation decentralized trading platform. Built from a clean slate with a sharp identity and a high-signal community, designed to attract, convert, and retain quality traders from day one.
Narrative and Positioning
Built for traders. Not for farmers.
The perp DEX landscape is oversaturated with platforms engineered around short-term extraction. Airdrop hunters, wash volume, Sybil loops. Superficial activity replaces real liquidity, and the moment incentives fade, so does the user base.
This platform takes a different path. A clean launch with a clear mandate: attract and retain real traders with real conviction. Built around a loyalty framework that rewards skill, consistency, and capital commitment, not just churn. The result is deeper liquidity, stronger market structure, and a trading environment designed to endure beyond incentives.
Who we are targeting
High-intent traders who priorities execution quality, deep liquidity, and product integrity over short-term incentives. Experienced perp traders actively seeking an edge, alongside alpha group participants and trading community operators who drive informed flow and sustained volume.
Three message pillars
Every touchpoint, from KOL distribution and community drops to launch copy and product messaging, ladders back to three core narratives. Consistent, reinforcing, and designed to compound conviction at every stage of the funnel.
Brand New Community Channels
Discord Hub
- Announcements, market launches, and competition updates
- Dedicated channels for trading discussion
- Role gating tied to on-chain activity
- No noise from giveaways or spam - strictly moderated
Telegram Channel
- Announcements, market launches, competitions, and product updates only
- No chat spam - discussion lives in Discord, updates shared in TG
User Acquisition Strategy
Targeted Collaborations via Alphabot
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Onboard 200+ collaboration partners through Alphabot across trading communities, alpha groups, perp-focused channels, and DeFi communities. Alphabot runs the entire pre-launch giveaway and quest flow end to end, plus coordinates guest Alpha Calls hosted inside partner communities.
- 200+ vetted partner communities mapped and confirmed
- Mix of alpha groups, perp traders, and trading communities
- Entry tasks: raid posts, share alpha calls, attend AMAs
- Alpha Calls hosted inside partner Discord and TG groups
- Winners who register with their winning wallet receive platform multiplier bonuses + base loyalty points on deposit
Referral Activation
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Launch the referral leg of the loyalty program on day one. Referrers earn tier points from their referees' volume, not flat signup bonuses. This pushes existing traders to bring quality, not quantity.
- Referrer earns a percentage of referee volume as loyalty points
- Rewards compound across multiple active referees
Micro KOLs - Trader Profile
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Target 10K+ follower accounts with genuine engagement in trading, perps, and DeFi. Skew toward educators, analysts, and working traders, not hype accounts.
- 10K+ followers with real engagement (not bought)
- Trading-adjacent audience: perps, spot alpha, DeFi
- Priority on creators with strong engagement on chart analysis
- Compensated via USDC
Ambassadors - Trader Focused
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Recruit proven traders based purely on on-chain activity across major perp venues. Signal over noise: real volume, real PnL, real followers who trust their calls.
- Identified via on-chain perp wallet analysis
- Verified trading history across major DEXs
- Compensated via USDC + volume-linked incentives
Broadcast, Clipping and UGC Content
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Build a content engine that runs on real trader activity. The goal is to create shareable moments that market the protocol organically without it looking like marketing.
- Broadcast: Coordinated launch announcements across all channels
- Clipping: Short-form video of key trades, wins, and leaderboard moments
- UGC: Traders share badges, PnL screenshots, and competition standings
Distribution Strategy
The Core Channel: Alpha Groups and Trading Communities
Activate a high-impact distribution engine across 200+ vetted communities spanning alpha groups, perp-native channels, and active trading hubs. Alphabot powers the entry and coordination layer, turning access into structured participation.
Entry is earned through community-driven actions: coordinated raids, amplification of alpha calls, narrative-led posting, and AMA participation. This converts 200+ communities into aligned operators, not passive audiences.
The narrative remains tight and consistent across every touchpoint: a new platform purpose-built for real traders, a loyalty framework that rewards skill and consistency, and a clear rejection of the race-to-the-bottom farming meta.
- Alphabot giveaway infra
- Post raiding for reach
- Alpha calls in group chats
- Community AMAs / Spaces
- Tweet amplification tasks
- 200+ targeted communities
Alphabot as the Distribution Layer
Alphabot handles end-to-end coordination across all 200+ partner communities: entry management, task verification, winner selection, and reward distribution. Keeps the ecosystem readable, operations lean, and incentives trackable on-chain. Pre-launch activations focus on awareness and Alpha Call amplification. Launch activations shift into platform incentives, converting entries directly into live traders onboarded into the loyalty program.
Distribution Options
Option 1: NFT Campaign
Option 2: Code Campaign
A points-based program to sustain engagement:
Codes will provide:
Loyalty Program
Quests
Weekly and seasonal tasks tied to product usage. First trade, first leverage position, first market type traded, first AMA attendance, first alpha call.
Weight: 20%Volume
The core signal. Rolling 30-day trading volume drives the largest share of loyalty points. Weighted by product type to prevent single-market farming.
Weight: 60%Referrals
Earn points from referees' real volume, not from signups. Points accrue as long as referees stay active, which incentivizes bringing traders, not wallets.
Weight: 20%Why this structure brings quality over farming
The system is engineered to weight real signal over superficial activity. Trading volume carries 60% of the scoring because it reflects actual participation, capital commitment, and execution. Quests account for 20%, incentivizing product understanding and deeper engagement rather than blind usage. Referrals make up the remaining 20%, but are directly tied to referred volume, ensuring recruitment is driven by quality flow, not inflated headcount.
Quest System
Boosters
- Multipliers applied during launch windows, partner events, and limited-time quests
- Streak bonuses scale the longer a trader maintains a daily trade
- Stacking: limited-time quests run on top of daily quests, so active traders earn across multiple tracks at once
Investment Bundle
- Distribution to 200+ trading communities and alpha groups
- Community Management & 24/7 Moderation
- Loyalty Program Management (Excluding development API Integrations)
- Project Management
- Strategic advisory
- 2-month minimum commitment
- Month-to-month after Month 2
- First month due on signature
Case Studies
Previous Campaigns by CoConnect
View our go-to-market case studies across DeFi, trading, and Web3 infrastructure. Real results from real campaigns, with on-chain proof where available.
CoConnect is a hybrid incubator–accelerator for on-chain teams, combining strategic incubation with hands-on execution. We embed alongside founders from early traction through post-TGE to drive user acquisition, liquidity, and ecosystem growth.
Our focus is on building compounding growth systems that convert attention into TVL, trading volume, and retained users, while shaping positioning to support both a high-impact launch and durable, post-TGE growth.