Executive Summary
Arcus is a decentralized exchange built on Robinhood Chain. Users from eligible jurisdictions get one self-custodied account to trade Stock Tokens (spot, zero fees, 24/7), and cross-margined perpetual futures across equities, crypto, commodities, and indices - 24/7, with up to 50x leverage.
Objectives
Objectives and KPIs are designed around the project's engagement model and reward-driven growth strategy.
Awareness
Creating visibility among the right audiences and establishing consistent market presence.
Conversion
Converting attention into meaningful participation. This stage focuses on turning awareness into real awareness among the people who matter.
Retention
Keeping users around is where the value gets created. This phase focuses on building habits, relationships, and reasons for people to stay involved.
User Acquisition Strategy
Every activity from the execution plan, grouped by the phase it runs in.
Acquisition & Distribution Flow
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Acquisition & Distribution Flow
An acquisition funnel that converts communities into active Arcus users.
Community Distribution
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Community Distribution
Onboard token-gated Web3 communities through targeted acquisition campaign. CoConnect will manage the entire campaign flow end to end and coordinated to build awareness and convert traders into Arcus platform users.
- Identify and confirm Alpha groups and token-gated Web3 communities.
- Launch campaigns encouraging account creation, sign ups, and recurring activity.
- Execute end-to-end campaigns with performance tracking, analytics, and continuous optimization
Micro KOL Activation
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Micro KOL Activation
Target Micro KOLs with genuine influence across DeFi. People who actually use on-chain products, post real activity, and have visible engagement in the ecosystem.
- Native Micro KOLs with real engagement
- Compensation: USDC Prize Pool
Engagement Structure
Strategy & Onboarding
- ✓ Custom campaign strategy & positioning
- ✓ Onboarding into 150+ token-gated communities
Distribution & Execution
- ✓ Expanded distribution across communities
- ✓ Weekly performance reporting
Retention & Results
- ✓ Finalize distribution across communities
- ✓ Retention optimization & re-engagement
- ✓ Strategic Advisory
- ✓ 200+ Token-Gated Communities
- ✓ End-to-End Campaign Management
- ✓ Custom Campaign Strategy
- ✓ Weekly Performance Reports
CoConnect is a hybrid incubator and accelerator for on-chain teams. We combine strategic incubation with hands-on execution and embed alongside founders from early traction through post-TGE to drive user acquisition, liquidity, and ecosystem growth.
Our focus is building compounding growth systems that turn attention into actual usage, real builders, and users who stick around.